“I sold this property $25k above list price netting the seller $15k more after concession. These photos played a factor for sure.”
Darren Lum
Realtor · Salt Lake City
Case Study · Wasatch Front
1677 N Elk Ridge Ln — Listing Media in Alpine, UT
- Location
- Alpine, Utah
- Key Features
- New construction · $6.1M listing · unfurnished, view-driven
- Listed At
- $6,099,900
- Services Used
- HDR Photography
The listing challenge
A $6.1M new build in Alpine, handed to us completely empty. No furniture, no staging, no styling — white walls, bare floors and a two-storey wall of glass pointed at the mountain. Empty rooms photograph flat, and an empty house at this price invites a buyer to wonder what is missing rather than what is there.
The media solution
We let the architecture do the staging. Every composition was built on something that does not need furniture: the run of black-framed glass and the ridgeline behind it, the ceiling height, the stone fireplace, the white oak, the sheer length of the kitchen. Where a room was genuinely bare we framed it toward its window rather than its floor, and gave full coverage to what a buyer at this level is actually shopping for — the golf simulator, the sport court, the primary bath and the closet.
The outcome
A set that reads as a finished luxury home rather than a vacant one, with the view doing the work furniture would normally do. The listing was able to go to market without waiting on a staging booking.
Gallery
The full shoot — tap any photo
20 photos · tap to view full screen, use arrow keys to browse
Google Reviews
5.0 · 95+ reviews
Agents keep the receipts
“Austin is always so professional and does an amazing job with my listing photo shoots!”
Cathy Schaede
Google Review
“10/10 Experience! Lennon and his team are all A players. They set the bar SO high. This is what a media company should be! My new favorite team!!!”
Bronson Carmichael
Realtor
“Working with Sarah on my last listing was wonderful. She listened and was great at communicating. The photos turned out fantastic!”
Madi Leyba
Google Review
“Promedia has it dialed! Photograph quality is wonderful, communication is quick and responsive, and processes are streamlined. I am very picky and have used them for a ton of listings! They deliver every time!”
Julie Ethington
Realtor
“Austin did a great job photographing my condo! Very friendly and great attention to detail.”
Nicole Johnson
Google Review
“ProMedia is a breath of fresh air. They are incredibly responsive, professional, and their quality is leaps and bounds beyond the competition.”
DJ Jones
Realtor
“In the absence of ‘spec’ homes or sales centers, the media is essential to our brand — and they have not only hit it out of the park every single time, they continue to raise the bar.”
Melody Meiners
Custom Home Builder
“White glove service — Promedia-Co is simply the best.”
Steve Vaughan
Client
“This team consistently delivers great results and the overall service level is true luxury.”
Kristen Barber
Realtor
“I sold this property $25k above list price netting the seller $15k more after concession. These photos played a factor for sure.”
Darren Lum
Realtor · Salt Lake City
“Austin is always so professional and does an amazing job with my listing photo shoots!”
Cathy Schaede
Google Review
“10/10 Experience! Lennon and his team are all A players. They set the bar SO high. This is what a media company should be! My new favorite team!!!”
Bronson Carmichael
Realtor
“Working with Sarah on my last listing was wonderful. She listened and was great at communicating. The photos turned out fantastic!”
Madi Leyba
Google Review
“Promedia has it dialed! Photograph quality is wonderful, communication is quick and responsive, and processes are streamlined. I am very picky and have used them for a ton of listings! They deliver every time!”
Julie Ethington
Realtor
“Austin did a great job photographing my condo! Very friendly and great attention to detail.”
Nicole Johnson
Google Review
“ProMedia is a breath of fresh air. They are incredibly responsive, professional, and their quality is leaps and bounds beyond the competition.”
DJ Jones
Realtor
“In the absence of ‘spec’ homes or sales centers, the media is essential to our brand — and they have not only hit it out of the park every single time, they continue to raise the bar.”
Melody Meiners
Custom Home Builder
“White glove service — Promedia-Co is simply the best.”
Steve Vaughan
Client
“This team consistently delivers great results and the overall service level is true luxury.”
Kristen Barber
Realtor
“I sold this property $25k above list price netting the seller $15k more after concession. These photos played a factor for sure.”
Darren Lum
Realtor · Salt Lake City
“Austin is always so professional and does an amazing job with my listing photo shoots!”
Cathy Schaede
Google Review
“10/10 Experience! Lennon and his team are all A players. They set the bar SO high. This is what a media company should be! My new favorite team!!!”
Bronson Carmichael
Realtor
“Working with Sarah on my last listing was wonderful. She listened and was great at communicating. The photos turned out fantastic!”
Madi Leyba
Google Review
“Promedia has it dialed! Photograph quality is wonderful, communication is quick and responsive, and processes are streamlined. I am very picky and have used them for a ton of listings! They deliver every time!”
Julie Ethington
Realtor
“Austin did a great job photographing my condo! Very friendly and great attention to detail.”
Nicole Johnson
Google Review
“ProMedia is a breath of fresh air. They are incredibly responsive, professional, and their quality is leaps and bounds beyond the competition.”
DJ Jones
Realtor
“In the absence of ‘spec’ homes or sales centers, the media is essential to our brand — and they have not only hit it out of the park every single time, they continue to raise the bar.”
Melody Meiners
Custom Home Builder
“White glove service — Promedia-Co is simply the best.”
Steve Vaughan
Client
“This team consistently delivers great results and the overall service level is true luxury.”
Kristen Barber
Realtor
Before You Book
Draper Real Estate Media FAQ
The same transparent pricing as everywhere we serve: photos from $145, full packages $230–$1,150. No travel fee to Draper.
Highlight ($400+) or Complete ($560+) — photos, drone, floor plan, social reel or highlight video, and a property website. Right-sized for mid-price family homes.
Photos next business day; video in 24–48 hours. Draper is a short drive from our South Salt Lake base.
Yes. Drone shots show Corner Canyon access, Suncrest views, and lot context that ground photos miss — $100 flat.
Yes. We shoot builder and spec homes regularly, including media for builders without model homes.
Yes. Our 30-mile radius around Salt Lake City covers the full south valley.